MacEwan Design Studies Portfolio Show

The annual portfolio show is the opportunity to introduce this year’s graduating class to the Edmonton design community. Students present their portfolios, and a gallery will showcase exemplary work. Through their work, students will have the opportunity to show off how well they’ve learned to use the tools of design to deliver a strong message with powerful impact, each in their own unique way. The theme for this event is transformation which is a dramatic change in form or appearance. An important event like getting your driver's license, going to college, graduating, or getting married can cause a transformation in your life. Students are transforming into the workforce, highlights the growth of students and participants are moving from being a student to a working professional. My Strategy: Through their mission statement, MacEwan dedicates themselves to the student experience by creating a transformative, personal environment for students. The goal of the campaign is to make a connection between graduating students and the local design industry. Through this strategy, I came up with the branding for the event: Combine Design.