Canadian Wheat Research Coalition Website
Canadian Wheat Research Coalition (CWRC) approached Cole’s Ag in need of a website re-design but didn’t have much of an established brand. I was inspired by the look and feel of the recent design work that the Creative Director had been creating for CWRC. For my design, I decided to channel this visual look into my idea of utilizing coloured squares and images to replicate and subtly convey crop testing plots. I created a proposed sitemap and wireframe sketches based on what needed to be added and/or removed from the current website. With some adjustments from the mockups, this design was approved and developed by Pete Reneri. Clink the button below to view the CWRC website with the new redesign.
I created these as a Junior Graphic & Web Designer at Cole's Ag under the guidance of Web Director Pete Reneri.
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