MCA Delegate Nomination Period Campaign

Manitoba Crop Alliance (MCA) wanted to create a visually engaging digital and print campaign to promote their upcoming delegate nomination period to get members to put their names in for their crop committees. The idea was derived from the iconic Uncle Sam "I want you" poster and was developed into a play on that concept by personifying the different crops MCA represents. I illustrated the 5 crop mascots and composed the graphics for the social media posts, postcard and B&W print advertisements. The goal was to communicate the established MCA brand along with fun, captivating imagery to catch people's attention and encourage them to toss their name into the ring. These social media posts were shared on MCA's Instagram, X (formerly Twitter) and LinkedIn.