Hanna Says Moo Campaign (Alberta Milk) Social Media

I created the holiday social media graphics for Alberta Milk’s Hanna Says Moo campaign (@hannasaysmoo). These graphics were created for special holidays or related national days. For the majority of the social media posts, I illustrated the imagery and type. The goal was to communicate the established brand through the typefaces along with the fun attitude of Hanna through unexpected imagery, puns and play on words. These social media posts were shared on Hanna’s Instagram, Facebook and X (formerly Twitter). These posts were created as a fun, unique way to elicit the feeling of the particular holiday depicted with the colour scheme and imagery for each post.