CBRC SCAP National Barley Cluster

The National Barley Cluster is a $9.6 million investment, over five years, into barley research that will set the industry up for continued, sustainable growth and success. This Cluster phase (2023-2028) will fund research projects that advance barley genetics, agronomy, quality and sustainability to make it a more resilient and profitable crop for Canadian farmers and end users. The idea for this Cluster was to focus on the behind the scenes of research. Our team came up with the idea of dossiers to use as a visual to highlight each researcher and their project. I created the web and mobile versions of the dossiers for each researcher and utilized a ripped edge to hide the extra space on the dossiers for now since these will be updated over time as more research is gathered over the years. I was also tasked with coming up with the idea for the other visuals that will be required. All of the visuals needed to follow the Canadian Barley Research Coalition (CBRC) branding and be consistent visually. My idea was derived from the behind the scenes concept by showcasing information attached onto a cork board like a researcher would do with important information on a bulletin board. This created the “look” for this Cluster which consists of sticky notes, images or different types of papers attached to cork boards with push pins or tape. The vertical infographic I created was from a summary of what the Cluster is. We thought a visually engaging piece would be the best way to present the summarized information. It is easier for people to go through to learn quickly about what the Cluster is. This infographic is currently only on the website but can be used in future digital or print promotions. Since the Cluster has just begun, the only social media and signage that was required were thank you graphics and an announcement for the start of the new Cluster but these showcase how the look and feel of the larger infographic translates visually. The button below shows my graphics implemented onto the CBRC website.