MCA Crop Profiles

Manitoba Crop Alliance (MCA) wanted to create crop profiles to summarize important information and facts about each of the crop commodities they represent. I created pdf information graphics intended for print that highlights the end uses, annual statistics, Manitoba usage, export markets and a fun fact for each commodity. The 5 different commodities needed to have a consistent look since they all had the same sections but had different information in each section. The goal of these infographics was to communicate the established MCA brand and be visually consistent but still have enough visual differentiation to tell each crop apart easily. These final graphics were used as the inspiration for the web version of the crop profiles and both can be viewed on MCA’s website by clicking the button below.